Automation Technology Fair 2010 Cairo Egypt
New PartnerNetwork successfully represented Rockwell Automation

Since recently, in Egypt, Rockwell Automation is represented by an experienced PartnerNetwork. Five companies are collaborating with Rockwell Automation in order to increase the market presence by offering their expertise.
Reda El Sewedy, authorized distributor, dedicated to bring knowledge and service that helps to optimize Rockwell Automation solutions investment, including supply of spare parts. Solution Provider Amsol and Recogized System Integrators, such as Pico Energy, Sahara Group and PTA are trained and experienced to engineer and implement "Allen-Bradley" solutions.

Four partnering companies have joined forces and the fifth one followed later to represent our company at the Automation Technology Fair 2010 in Cairo. This was the very first time when, under the embralla of the PartnerNetwork of Rockwell Automation, companies, represented us in Egypt (and the first fair where Rockwell Automation was present in Egypt). This effort deserves a big "applause" because working together was something new to the partners (and not really intrinsic part of the cultural DNA of arabic countries).

Totally more than 200 qualified leads where registered. More important, finally the market is recognising us in the market place (large surface booked like our major competitor) and potential customer know to whom to address to. Some asked for quotes right at the fair. A true success.

In parallel to the event a conference was held where Rockwell Automation presented Medium Voltage Solutions, Process Control with PlantPax and Integrated Architecture to an interested audience.

Through this PartnerNetwork, clients will benefit from a greater knowledge basket for dedicated verticals such as, Oil and Gas, Food and Beverage, Water and Wastewater, etc. Greater success to follow, more news to come, thanks to all who made this possible.

Stephan Kunz
Sales Manager Egypt and Libya

Cairo, 1 July 2009 – Rockwell Automation, a global provider of industrial automation control and information solutions designed from stand-alone, industrial components to enterprise-wide integrated systems, and El Sewedy Electrical Equipment Enterprise being the authorized distributor based in Cairo, invited their partners to a conference in Egypt.

The conference was held at the Marriott Hotel where System Integrators and Engineering Companies such as Amsol, EBS, EEC, El Sewedy Automation, Pico Energy, PowerTek and Sahara Group gathered. The theme was “How to jointly create greater advantage”